AI Powered Makeup Assistant

Become
your own MUA.

Face By You analyzes your face to provide personalized guidance that understands your face, your skin tone, and your style so you can confidently do your own makeup for any occasion.

By entering your email, you'd join our waitlist

How Face By You Works

Smart guidance in four steps.

No more one-size-fits-all tutorials. Face By You adapts to your face, your skin, and your skill level “every single time”

Upload your Photo

AI analyzes your skin tone, face shape, undertone, and skin condition, instantly without judgement.

Analyze your features

Receive a detailed, kind assessment of your current look, classified by style with honest feedback on what's working and what to refine.

Receive feedback

Step-by-step techniques tailored specifically to your face shape, skin tone, skill level, and budget, not generic advice.

Improve your technique

Save your looks, build routines, and watch yourself improve over time. Gain the real confidence to be your own MUA.

Face By You app screen guiding you to take a front-facing photoFace By You app screen showing an AI makeup analysis and score

Not Another Filter App

A real skill-builder.

Discover how Face By You analyzes your makeup and builds guidance that truly works for you

Inclusive by design

Built for every skin tone, face shape, and background.

Personalized guidance

Guidance tailored to your face, skin tone, style, and skill level.

Supportive companion

Gentle feedback that helps you improve with confidence, not comparison.

Improve at your pace

Build confidence through small, achievable steps.

Budget-aware

Discover products that fit your budget without compromising results.

Refine your look

Learn what works and improve with every look.

It Understands Your Skin

Beauty Profiles personalized for You

From undertones to makeup styles, Face By You analyzes your unique features to create a beauty profile that's uniquely yours.

Gold & Peachy makeup look
warm

Gold & Peachy

Yellow & gold hints

Pink & Rosy makeup look
Cool

Pink & Rosy

Yellow & gold hints

Balanced Mix makeup look
Neutral

Balanced Mix

Yellow & gold hints

Bold

Soft Glow

Yellow & gold hints

Soft Glow makeup look
Bold

Bold Expression

Yellow & gold hints

Bold Expression makeup look

What's next

Features coming very soon.

We're building more powerful tools to make your beauty journey even better. Stay tuned.

Personalized product suggestions

Get makeup recommendations that match your undertone, finish, and everyday style.

Price comparisons

Compare products across brands and find options that fit your budget instantly.

AI powered tutorials

Follow clear, step-by-step tutorials created around your look and your pace.

Makeup Look Creator

Create and customize your own makeup looks using styles, shades, and inspirations.

Routine Builder

Build simple daily or event-ready routines that match your beauty goals.

Our Story

Why we built Face By You

We combine beauty + technology to give you something better than tutorials and guidance that understands your face, your skin tone, and your style.

The challenge

For so many people, getting their makeup done for a wedding, party, or special event isn't just about beauty it's about feeling confident, seen, and ready for the moment. But professional makeup services can be expensive and out of reach, leaving many to do their own makeup while quietly doubting whether it's “good enough.”

The missing piece

The truth is, most people don't lack ability, they lack confidence and personalized guidance. They've watched the tutorials. They've bought the products. They just don't have someone showing them how it works on their face, their skin tone, their features.

Why Face By You exists

Face By You was created to change that. It exists to replace uncertainty with confidence, to turn “I hope this looks okay” into “I did this.” By providing personalized, AI-powered guidance and support, Face By YOU empowers users to become their own makeup artist and show up to every moment feeling beautiful, capable, and in control.

A makeup artist applying makeup to a clientA woman applying blush while looking in a hand mirror

Real stories. Real struggles

The problems Face By You solve.

These aren't edge cases. They're the everyday reality for millions of people who just want to feel confident in their own skin and their own makeup.

Amy, a Face By You user

Amy

Sometimes I wish someone could simply tell me what works for me instead of making me figure it out alone.

Wrong foundation shades

Amara, a Face By You user

Amara

I was tired of wasting money experimenting with products that didn't suit me.

Wasted money

Susan, a Face By You user

Susan

Every tutorial says 'this works for everyone,' but somehow it never works for me.

Wrong tutorials

Ashley, a Face By You user

Ashley

Most tutorials weren't made for my face shape, skin tone, or skill level

Lack of Inclusion

Zuri, a Face By You user

Zuri

Most beauty advice feels generic. I've always wanted guidance that feels made specifically for me

Generic Advice

Jessy, a Face By You user

Jessy

I've spent money on products influencers recommended, only to realize they didn't suit me at all

Wrong Recommendation

Join Us

Together, We Can Shape the Future of Beauty Technology

Whether you want to use our product, join our team, or invest in our vision. There's a place for you at Face By You.

By entering your email, you'd join our waitlist

No open positions right now. If you resonate with our mission and think your profile would be a great fit, send an email to admin@facebyyou.tech and attach any information you believe would be relevant.

NVIDIA Inception Program Member